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Friday Stairs, a free weekly stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville. Austin and Boston are also planned, but their locations and schedules have not been finalized. The company says Tampa’s weekly waitlist has grown to nearly 400.
Friday Stairs, a free, coach-led stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, bringing its group fitness events to new U.S. cities. The first event is scheduled for Oct. 30 at the Miami Beach Convention Center; Austin and Boston are also planned, though their sites and schedules are still being finalized.
According to Athletech News, Atlanta is scheduled to host an event on Nov. 13 at Historic Fourth Ward Park, followed by a Los Angeles-area workout on Dec. 11 at the Culver Steps in Culver City. Nashville is set to join the rollout at Bicentennial Capitol Mall State Park, but a date has not been announced. The company is still finalizing locations in Austin and Boston.
Friday Stairs says its Tampa workout has 250 weekly spots, which fill within minutes. The company reported a waitlist of nearly 400, up from just over 300 in September. Its newsletter, The Monday Drop, serves as a sign-up channel and has more than 4,000 subscribers, while the company says its social content draws more than 3 million organic views per month.
To run events in the new markets, Friday Stairs is recruiting volunteer coaches and community leaders in the four announced cities. It is also seeking brand partners for category-exclusive arrangements across multiple markets, according to the report.
A Local Workout Tests Its Reach
The expansion puts a locally popular fitness format in front of communities beyond Tampa and tests whether its free, structured group workout can attract participants in different markets. The reported waitlist and quick sellouts suggest substantial demand in Tampa, but they do not establish that attendance or repeat participation will be similar in each new city.
For participants, the model combines a challenging workout with scheduled coaching and a group setting. For the company, moving into several cities means finding local trainers, securing suitable stair venues and building a dependable sign-up process. Friday Stairs is also pursuing brand partnerships, indicating that the expansion may create commercial opportunities alongside its free events.
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How the Tampa Format Works
Friday Stairs describes its events as coach-led workouts in a defined space, rather than informal running meetups. Co-founder Lev Ekster told Athletech News that participants are not simply sent off to exercise independently. The company says workouts include modifications and that people in their 60s commonly attend, although the report does not provide attendance data by age.
Co-founder Jovany Ruiz said participants come for the social experience as well as exercise. Friday Stairs characterizes its core Tampa audience as young professionals; the company says about 70% are women and roughly 60% are between 25 and 34. Those figures describe the company’s account of its current audience, not verified national demographics.
The expansion comes amid increased interest in organized endurance and group fitness. The report cites Strava’s 2025 data showing Gen Z race participation rose 28% in the 5K and 39% in the 10K. Ekster also discussed possible ticketed competitions, which the company might call “Friday Games,” as a future revenue idea. No launch or schedule for those competitions was announced.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder, as quoted by Athletech News
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Dates, Venues and Local Demand
Several operational details remain unsettled. Friday Stairs has not announced the Nashville event date or confirmed locations and schedules for Austin and Boston. The report also does not specify the number of events planned in each new city, how registration will work there, or whether the 250-person weekly format will apply outside Tampa.
The company’s Tampa waitlist, newsletter and social-view figures are self-reported. They indicate interest in its existing market, but do not show how many people will attend the new events or whether demand will continue after launch. The report does not provide financial details, including expansion costs or the terms of prospective brand partnerships.
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Recruiting Before City Launches
Friday Stairs is recruiting volunteer coaches and community leaders for the announced markets while pursuing brand partners. Its first scheduled stop is Miami Beach on Oct. 30, followed by Atlanta on Nov. 13 and Culver City on Dec. 11. Nashville’s date and the Austin and Boston details remain pending, according to the report. The company has not said when it will publish those updates or whether additional cities are planned.
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Key Questions
Which cities are getting Friday Stairs events?
The announced cities are Miami Beach, Atlanta, Los Angeles and Nashville. Austin and Boston are also planned, with sites still being finalized.
When are the first events?
The rollout is scheduled to start Oct. 30 in Miami Beach. Atlanta follows Nov. 13, and the Culver City event is set for Dec. 11. Nashville’s date has not been announced.
Will the workouts be free?
Friday Stairs is described in the report as a free, coach-led workout. The report does not specify whether registration details or event arrangements will differ in the new cities.
How many people attend the Tampa workout?
The company says its Tampa events have 250 weekly spots, which fill within minutes. It reports a waitlist near 400, but those are company-provided figures and do not establish attendance in the new markets.
How can people join or coach?
The report identifies The Monday Drop newsletter as Friday Stairs’ sign-up channel and says the company is recruiting volunteer coaches and community leaders in its launch markets. Specific registration links and local recruitment details were not included.
Source: rss
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